Based in Geneva, Inspiring Brands is establishing itself as a disruptive player in the world of watch and jewellery exhibitions, offering a new-generation exhibition platform combining qualified meetings, optimal visibility and concrete benefits. Founded by Freddy D. Tschumi, the agency organises events where excellence and creativity meet, at the crossroads of B2B and B2C.
With an event in the pipeline at the CICG in Geneva in April 2026, Inspiring Brands is already writing the next chapter in its story: an ambitious international expansion, with exhibitions planned in countries and cities with strong economic and cultural potential such as Hong Kong, Shanghai, Las Vegas, Mexico City and Singapore. In Basel, a unique event will take place at MCH MesseBasel – as a tenant, not a partner – marking a new stage in the company’s Swiss strategy.
The future looks rich and varied. In addition to more intimate watch and jewellery fairs in exclusive venues, Inspiring Brands is exploring diversification into other premium sectors, notably the automotive industry, with the ambition of recreating an exceptional motor show in Switzerland, reinvented to appeal to a new generation of enthusiasts.
By broadening its geographical and sectoral horizons, Inspiring Brands invites its exhibitors, partners and visitors to be part of a rapidly expanding adventure. A unique opportunity to join a global network where innovation, prestige and performance combine to shape the trade shows of tomorrow.
