SAVE THE DATE

April 14–19, 2026

CICG Geneva

SAVE THE DATE

April 14–19, 2026

CICG Geneva

SAVE THE DATE

April 14–19, 2026

CICG Geneva

SAVE THE DATE

April 14–19, 2026

CICG Geneva

Inspiring Brands is revolutionizing the world of watch and jewelry events.

The Geneva-based event agency is ushering in a new generation of trade shows designed to forge strong connections between brands, customers, and opinion leaders from around the world.

An unmissable event

CICG Geneva from April 14 to 19, 2026

Inspiring Brands’ goal is clear: we want to be the benchmark in the industry by offering a high-quality experience focused on performance, visibility, and concrete results.

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Why choose us?

Inspiring Brands was born out of a simple but powerful ambition: to restore a direct, human, and qualitative connection between watch brands and their audience.

In the world of luxury, there is no substitute for the power of an encounter: this is where exchanges, lasting connections, and forward-looking collaborations are born. Our events offer professionals an ideal stage to present, promote, and market their creations in a refined and targeted setting at the intersection of B2B and B2C.

Behind Inspiring Brands is Freddy D. Tschumi, a visionary entrepreneur who is well known in the world of watchmaking and jewelry manufacturing. With the support of a solid local network, he designs exhibitions that are elegant and fluid… and consistently performance-oriented.

WHO IS BEHIND INSPIRING BRANDS?

At the helm of Inspiring Brands is Freddy D. Tschumi, who draws on his many years of experience with major watch and jewelry manufacturers and his in-depth knowledge of international luxury trade shows. He is supported by a team of recognized experts in marketing, security, catering, and event management, who assist him in the global and local organization of the trade shows.

He is supported by his CFO, Mr. Philippe Perret, an expert in the Swiss financial and banking sector, whose skills strengthen the company’s solidity and strategic direction. Together, they design and develop events in high-potential geographical areas for the benefit of exhibitors and visitors, including Inspiring Watch & Accessory Brands Geneva, Inspiring Gem & Jewelry Brands Basel, and other future projects.

Our vision

Our vision is based on a mobile and international platform designed to make life easier for exhibitors.

Our events fit into the highlights of the global calendar, alongside other major events in Geneva, Hong Kong, Las Vegas, and Mexico, while offering a professional, user-friendly solution that provides additional visibility throughout the year.

International | Agility | Professionalism

Our concept is a simple and effective formula for working and welcoming your customers in the best possible conditions.


Our booths, elegantly decorated and fully equipped (plug & play), feature stunning display cases with cool white lighting, ideal for showcasing the creations of jewelers, gem dealers, and watchmakers.

More than just a trade show, it’s a real growth accelerator for your brand.

Our events bring together the best of the industry in a central location with high media impact and at the heart of a network of decision-makers. International visibility, opportunities for synergies, targeted meetings, and strategic collaborations: everything is designed to promote your brand, maximize your connections, and transform each contact into a concrete opportunity.

Visibility | Media coverage | Network

Choose between open booths or fully equipped private lounges with plug-in facilities. Each option is designed to suit your needs.

atmosphere | confidentiality | visibility.

Our vision is based on a mobile and international platform designed to make life easier for exhibitors.

Our events fit into the highlights of the global calendar, alongside other major events in Geneva, Hong Kong, Las Vegas, and Mexico, while offering a professional, user-friendly solution that provides additional visibility throughout the year.


Our concept is a simple and effective way to work and welcome your clients in the best possible conditions.


Our booths, elegantly decorated and fully equipped (plug & play), feature stunning display cases with cool white lighting, ideal for showcasing the creations of jewelers, gem dealers, and watchmakers.

More than just a trade show, it’s a real growth accelerator for your brand.

Our events bring together the best of the industry in a central location with high media impact and at the heart of a network of decision-makers. International visibility, opportunities for synergies, targeted meetings, and strategic collaborations: everything is designed to promote your brand, maximize your connections, and transform each contact into a concrete opportunity.

Visibility | Media coverage | Network

Choose between open booths or fully equipped private lounges with plug-in facilities. Each option is designed to suit your needs.

atmosphere | confidentiality | visibility.

exhibit

Our events offer a smooth and truly unique experience.

From booking to setup, everything is designed to simplify your participation and maximize your results.